Counterpoint Research, a market research firm, recently released a report indicating that the current global smartphone sales performance is the weakest of the past decade. Many existing iPhone users are holding off for a compelling reason to upgrade their devices. However, news of the potential pricing for the upcoming iPhone 15 series, particularly the two models of the iPhone 15 Pro, might cause consumers to hesitate.
Pricing for Standard Versions
Reports suggest that the pricing for the iPhone 15 and iPhone 15 Plus is likely to remain the same as last year’s iPhone 14 and iPhone 14 Plus, starting at $799 and $899 respectively. However, the iPhone 15 Pro and Pro Max models are expected to see a price increase. According to the latest leaks, the starting price for the iPhone 15 Pro is rumored to rise from $999 last year to $1,099.
Price Increase for “Ultra” Model
To further elevate the positioning of the Pro Max model, there have been speculations that Apple might name the new device the iPhone 15 Ultra, accompanied by a price hike of $200 to a starting price of $1,299. Some analysts point out that as the smartphone market faces sluggishness, Apple’s decision to raise the price of the Pro models at this time is likely to impact this year’s sales figures. A report by Taiwanese media outlet DigiTimes previously indicated that the price increase could lead to an 8% decline in shipments.
Amidst a challenging market landscape, Apple’s pricing decisions for the iPhone 15 series will undoubtedly play a significant role in shaping consumer behavior and market dynamics in the coming months.